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Adrien Book
Dec 11, 20229 min read
Avoiding Corporate Disaster: Lessons from the Biggest Strategic Failures
What 7 catastrophic mistakes can teach entrepreneurs
Adrien Book
Nov 10, 202111 min read
These 10 Cognitive Biases are stopping you from Innovating
Transformation is no easy task. Though we like to think of ourselves as rational creatures, we are far from it (economics be damned).
Adrien Book
Feb 16, 20216 min read
10 myths stopping you from starting your own business
Entrepreneurs tend to believe that the all the stars in the sky need to be aligned perfectly for their start-ups to succeed. Because of...
Adrien Book
Oct 28, 20206 min read
6 Problems with the Business Model Canvas
The “classical” canvas is not without its faults, which have to be taken into account when using this tool to innovate or create a business.
Adrien Book
Aug 14, 201910 min read
10 Steps to your very own Corporate Artificial Intelligence project
A non-technical guide for managers, leaders, thinkers and dreamers.
Adrien Book
Mar 31, 20198 min read
5 Ways to Close the Gender Gap in Tech
Everyone should aspire to be “tech shapers” instead of “tech takers”.
Adrien Book
Nov 15, 20186 min read
Tech Monopolies are Killing the World
What Is The Best Way To Improve Competition In Modern Capitalism?
Adrien Book
Nov 15, 20185 min read
5 Interesting facts entrepreneurs should know about France
To have a successful entrepreneurship experience in France, one needs to understand more than just the basics of marketing and economics.
Adrien Book
Nov 1, 20185 min read
What they don't teach you in Entrepreneurship Class
The way we teach entrepreneurship in Business Schools is rotten.
Adrien Book
Apr 30, 20186 min read
I Studied Entrepreneurship in 4 Countries. Here’s How To Fix it in Europe.
There are 50 Shades of Protectionism. And I’m all up for the shade that asks Silicon Valley to wrap it before it taps it.
Adrien Book
Mar 1, 20185 min read
Gen Z Marketing Strategies: 4 Rules for Success
Zoomers aren’t killing your industry. We’re just broke and your business model sucks.
Adrien Book
Feb 1, 20184 min read
3 Facts to know before doing business in France
This article aims to facilitate a successful entrepreneurship journey through France and its capital.
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