Adrien Book
Avoiding Corporate Disaster: Lessons from the Biggest Strategic Failures
What 7 catastrophic mistakes can teach entrepreneurs
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Adrien Book
- Nov 10, 2021
- 11 min
These 10 Cognitive Biases are stopping you from Innovating
Transformation is no easy task. Though we like to think of ourselves as rational creatures, we are far from it (economics be damned).
Adrien Book
- Feb 16, 2021
- 6 min
10 myths stopping you from starting your own business
Entrepreneurs tend to believe that the all the stars in the sky need to be aligned perfectly for their start-ups to succeed. Because of...
Adrien Book
- Oct 28, 2020
- 6 min
6 Problems with the Business Model Canvas
The “classical” canvas is not without its faults, which have to be taken into account when using this tool to innovate or create a business.
Adrien Book
- Aug 14, 2019
- 10 min
10 Steps to your very own Corporate Artificial Intelligence project
A non-technical guide for managers, leaders, thinkers and dreamers.
Adrien Book
- Mar 31, 2019
- 8 min
5 Ways to Close the Gender Gap in Tech
Everyone should aspire to be “tech shapers” instead of “tech takers”.
Adrien Book
- Nov 15, 2018
- 6 min
Tech Monopolies are Killing the World
What Is The Best Way To Improve Competition In Modern Capitalism?
Adrien Book
- Nov 15, 2018
- 5 min
5 Interesting facts entrepreneurs should know about France
To have a successful entrepreneurship experience in France, one needs to understand more than just the basics of marketing and economics.
Adrien Book
- Nov 1, 2018
- 5 min
What they don't teach you in Entrepreneurship Class
The way we teach entrepreneurship in Business Schools is rotten.
Adrien Book
- Apr 30, 2018
- 6 min
I Studied Entrepreneurship in 4 Countries. Here’s How To Fix it in Europe.
There are 50 Shades of Protectionism. And I’m all up for the shade that asks Silicon Valley to wrap it before it taps it.
Adrien Book
- Mar 1, 2018
- 5 min
Gen Z Marketing Strategies: 4 Rules for Success
Zoomers aren’t killing your industry. We’re just broke and your business model sucks.
Adrien Book
- Feb 1, 2018
- 4 min
3 Facts to know before doing business in France
This article aims to facilitate a successful entrepreneurship journey through France and its capital.
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