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Feb 16
6 min

10 myths stopping you from starting your own business

Entrepreneurs tend to believe that the all the stars in the sky need to be aligned perfectly for their start-ups to succeed. Because of...

6 Problems with the Business Model Canvas

Adrien Book

Oct 28, 2020
6 min

6 Problems with the Business Model Canvas

The “classical” canvas is not without its faults, which have to be taken into account when using this tool to innovate or create a business.

10 Steps to your very own Corporate Artificial Intelligence project

Adrien Book

Aug 14, 2019
10 min

10 Steps to your very own Corporate Artificial Intelligence project

A non-technical guide for managers, leaders, thinkers and dreamers.

Adrien Book

Mar 31, 2019
8 min

5 Ways to Close the Gender Gap in Tech

Everyone should aspire to be “tech shapers” instead of “tech takers”.

Adrien Book

Nov 14, 2018
6 min

Tech Monopolies are Killing the World

What Is The Best Way To Improve Competition In Modern Capitalism?

5 Interesting facts entrepreneurs should know about France

Adrien Book

Nov 14, 2018
5 min

5 Interesting facts entrepreneurs should know about France

To have a successful entrepreneurship experience in France, one needs to understand more than just the basics of marketing and economics.

What they don't teach you in Entrepreneurship Class

Adrien Book

Oct 31, 2018
5 min

What they don't teach you in Entrepreneurship Class

The way we teach entrepreneurship in Business Schools is rotten.

I Studied Entrepreneurship in 4 Countries. Here’s How To Fix it in Europe.

Adrien Book

Apr 30, 2018
6 min

I Studied Entrepreneurship in 4 Countries. Here’s How To Fix it in Europe.

There are 50 Shades of Protectionism. And I’m all up for the shade that asks Silicon Valley to wrap it before it taps it.

4 Rules to consider when Marketing to Gen Z

Adrien Book

Feb 28, 2018
4 min

4 Rules to consider when Marketing to Gen Z

Zoomers aren’t killing your industry. We’re just broke and your business model sucks.

3 Facts to know before doing business in France

Adrien Book

Jan 31, 2018
4 min

3 Facts to know before doing business in France

This article aims to facilitate a successful entrepreneurship journey through France and its capital.

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