Adrien Book
- Nov 10, 2021
- 11 min
These 10 Cognitive Biases are stopping you from Innovating
Transformation is no easy task. Though we like to think of ourselves as rational creatures, we are far from it (economics be damned).
Adrien Book
- Feb 16, 2021
- 6 min
10 myths stopping you from starting your own business
Entrepreneurs tend to believe that the all the stars in the sky need to be aligned perfectly for their start-ups to succeed. Because of...
Adrien Book
- Oct 28, 2020
- 6 min
6 Problems with the Business Model Canvas
The “classical” canvas is not without its faults, which have to be taken into account when using this tool to innovate or create a business.
Adrien Book
- Aug 14, 2019
- 10 min
10 Steps to your very own Corporate Artificial Intelligence project
A non-technical guide for managers, leaders, thinkers and dreamers.
Adrien Book
- Mar 31, 2019
- 8 min
5 Ways to Close the Gender Gap in Tech
Everyone should aspire to be “tech shapers” instead of “tech takers”.