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OpenAI Needs Adult Supervision
Whether from ambition, arrogance or lack of discipline, OpenAI is in trouble today. The company must overcome significant internal and market issues if it is to survive the coming years.
A handful of fault‑lines will determine the outcome. Any structural weakness surrounding these foundational elements of AI’s present and future could burst ambitions that may very well have already reached bubble territory.

Adrien Book
Aug 37 min read


The 15 Concepts Behind AI's Future (and Why They Matter Now)
As models grow in complexity and computational demands, experts are warning that foundational technologies enabling AI development may soon not evolve fast enough to create anything better than OpenAI’s o3 model.
A handful of fault‑lines will determine the outcome. Any structural weakness surrounding these foundational elements of AI’s present and future could burst ambitions that may very well have already reached bubble territory.

Adrien Book
Jul 2714 min read


To Beat AI, Choose the Hard Path
I’ve spent the past 5 years helping Fortune 500 / FTSE 100 / CAC 40 companies “implement AI”. This takes many shapes, across functions (HR, Supply Chain, Marketing, Sales…) and methodologies (Chatbots, custom algorithms, OpenAI wrappers…). Through it all, I’ve learnt that there is only one thing that algorithms will not replace : friction.

Adrien Book
Jun 173 min read


Six Important Answers From a Week of DeepSeek Questions
Calmer minds will prevail on both AI and its infrastructure

Adrien Book
Feb 46 min read


25 Tech Predictions for 2025
From Games that Never End to Hydrogen Power and Decentralised War, it's going to be a wild ride.

Adrien Book
Dec 28, 202417 min read


Would you still love a $500 T-shirt if you knew it was designed by AI?
AI is outshining artisans. Is that a good thing?

Adrien Book
Oct 12, 20244 min read


What’s interesting is how AI fails
I don’t care about the future of productivity: I want to laugh

Adrien Book
Sep 2, 20243 min read


How to Make Money Trading with AI
Some ill-advised yet oddly tempting ways to use AI for stock market predictions

Adrien Book
Jul 17, 20245 min read


Thousands of Researchers Predict AI's Future
But navigating the uncertain future of Artificial Intelligence will take more than just words

Adrien Book
Apr 8, 20244 min read


When Machines Manage
Letting AI lead workplaces has a human cost that cannot be ignored much longer.

Adrien Book
Feb 25, 20243 min read


Ethical Challenges in the Age of AI-Animated Characters
An innovative AI framework has unleashed new realms in character animation

Adrien Book
Feb 12, 20243 min read


Why Rabbit R1 is the Most Over-Hyped Tech Gadget at CES 2024
I can't decide if the Rabbit R1 is genius or dumb.

Adrien Book
Jan 19, 20245 min read


The Dumbest Project happening in the Tech World right now
“The Pendant” will make your life worse if you buy it

Adrien Book
Jan 8, 20245 min read


Prompt Engineering is a Job of the Past
You no longer have to ask what a prompt engineer does... because it will soon no longer matter

Adrien Book
Dec 30, 20236 min read


AI Predictions: Top 12 Artificial Intelligence Trends for 2024
From "Lawless AIs" to the industry's environmental cost, the next big thing is going to be a wild ride

Adrien Book
Dec 29, 202310 min read


When AI Goes Rogue
New study shows Large Language Models may deceive users when Under Pressure

Adrien Book
Dec 16, 20233 min read


AI's energy consumption is a growing barrier to sustainable tech progress
We need to weigh innovation against environmental impact

Adrien Book
Dec 8, 20233 min read


AI's Impact on Jobs is More Nuanced Than Predicted
A new study highlights that AI adds jobs rather than destroys them

Adrien Book
Dec 4, 20233 min read


Microsoft's AI Copilot is the Future of Work
Microsoft offers a glimpse into a future where AI significantly bolsters workplace productivity.

Adrien Book
Dec 1, 20233 min read


The Dawn of AI Personal Assistants
4 ways OpenAI's GPTs will forever change the way we interact with the world… and each other.

Adrien Book
Nov 12, 20235 min read
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