

To Beat AI, Choose the Hard Path
I’ve spent the past 5 years helping Fortune 500 / FTSE 100 / CAC 40 companies “implement AI”. This takes many shapes, across functions (HR, Supply Chain, Marketing, Sales…) and methodologies (Chatbots, custom algorithms, OpenAI wrappers…). Through it all, I’ve learnt that there is only one thing that algorithms will not replace : friction.

Adrien Book
Jun 173 min read


Six Important Answers From a Week of DeepSeek Questions
Calmer minds will prevail on both AI and its infrastructure

Adrien Book
Feb 46 min read


25 Tech Predictions for 2025
From Games that Never End to Hydrogen Power and Decentralised War, it's going to be a wild ride.

Adrien Book
Dec 28, 202417 min read


Would you still love a $500 T-shirt if you knew it was designed by AI?
AI is outshining artisans. Is that a good thing?

Adrien Book
Oct 12, 20244 min read


What’s interesting is how AI fails
I don’t care about the future of productivity: I want to laugh

Adrien Book
Sep 2, 20243 min read