top of page
Adrien Book

Apple does AI… without saying AI

If you watched Apple’s WWDC keynote in June 2023, you may have realized the lack of mention of the term “AI” during the presentation. The term was not uttered; not even once. The technology was referred to, of course, but always in the form of “machine learning” — a more subtle and technically accurate description.

Artificial Intelligence at Apple

This is in complete contrast to what happened recently at events of other Big Tech companies, such as Google I/O or Microsoft Build.

Apple, as it often does, took a different route. Instead of highlighting AI as an omnipotent force in its own right, they only pointed to the features they developed by baking machine learning into its products.

Here’s a list of the Machine Learning / AI features that Apple unveiled:

Improved Auto-correct🤖

An enhanced auto-correct feature, powered by a transformer language model. This Machine learning model improves auto-correction and sentence completion as users type.

Personalized Volume Feature for AirPods🔊

This feature uses machine learning to adapt to environmental conditions and user listening preferences.

Enhanced Smart Stack on watchOS⌚

The Smart Stack (the feature that lets you pin widgets to your home screen) upgrade uses machine learning to display relevant information to users.

Journal App📖

This new app employs on-device Machine Learning to intelligently curate customized journaling prompts based on contacts, photos, music, workouts, location data, and even podcasts.

3D Avatars for Video Calls on Vision Pro😃

Apple introduced advanced Machine Learning techniques for generating 3D avatars for video calls on the newly launched Vision Pro. It largely went under the radar due to the hype under the Vision Pro itself.

Transformer-Based Speech Recognition🗣️

Apple announced a new transformer-based speech recognition model (called Dictation) that improves… dictation accuracy using Apple’s “Neural Engine”.

Apple M2 Ultra Chip🍟

This chip with a 32-core Neural Engine is capable of performing 31.6 trillion operations per second and supports up to 192GB of unified memory. It can train large transformer models, demonstrating a significant leap in AI applications… and helping Apple secure its future though continued control of its hardware stack.

 

By underplaying the role of AI during its presentation, Apple does a few things. Firstly, it makes the company look like the adult in the room. They’re saying “We don’t need to over-sell, the proof will be in the pudding”.

Secondly, they’re ensuring that any future AI failures (and they will come) will not tarnish the brand.

Thirdly, and most importantly, they’re making sure not to be impacted by future regulations by putting some distance between AI technology and themselves.

While Apple’s rivals are building massive models with server farms, supercomputers, and terabytes of data, Apple embed AI models on its devices. On-device AI bypasses a lot of the data privacy issues that cloud-based AI faces. When the model can be run on a phone, then Apple needs to collect less data in order to run it.

It’s like they’re saying, “hey if there’s gonna be any irrational hype about anything here it’s gotta be about our brand only”.

Good luck out there.

6 Comments


chungkhoan taichinh
chungkhoan taichinh
3 hours ago

Greate!

Like

MZKO QPFQ
MZKO QPFQ
4 days ago

google 优化 seo技术+jingcheng-seo.com+秒收录;

谷歌seo优化 谷歌SEO优化+外链发布+权重提升;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Slots Fortune…

gamesimes gamesimes;

站群/ 站群

03topgame 03topgame

betwin betwin;

777 777;

slots slots;

Fortune Tiger Fortune Tiger;

Like

MZKO QPFQ
MZKO QPFQ
Nov 21

google seo google seo技术飞机TG-cheng716051;

03topgame 03topgame

Jogos JOGOS

Fortune Tiger Fortune Tiger;

Fortune Tiger Slots Fortune Tiger…

Fortune Tiger Fortune Tiger;

EPS машины EPS машины;

Fortune Tiger Fortune Tiger;

EPS Machine EPS Cutting Machine;

EPS Machine EPS and EPP…

EPP Machine EPP Shape Moulding…

EPS Machine EPS and EPP…

EPTU Machine ETPU Moulding Machine

EPS Machine EPS Cutting Machine;

Like

TOQN TYQU
TOQN TYQU
Nov 17

谷歌seo优化 谷歌SEO优化;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Slots Fortune…

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Fortune Tiger Fortune Tiger;

Like

Gabrielle Ann
Gabrielle Ann
Nov 10

Apakah Anda siap untuk meraih kemenangan besar? Situs Slot Gacor hadir dengan koleksi permainan slot yang memiliki tingkat RTP tinggi, memberi Anda peluang besar untuk memenangkan jackpot. Nikmati berbagai fitur spesial, seperti free spins dan bonus multipliers yang dapat melipatgandakan kemenangan Anda. Dengan tampilan grafis yang memanjakan mata dan gameplay yang mudah diakses, setiap putaran terasa lebih menyenangkan dan penuh kejutan. Ayo, uji keberuntungan Anda sekarang dan lihat seberapa cepat Anda bisa mendapatkan hadiah besar!

Like

You may also like :

Thanks for subscribing!

Get the Insights that matter

Subscribe to get the latest on AI, innovative business models, corporate strategy, retail trends, and more. 

No spam. Ever.

Let's get to know each other better

  • LinkedIn
  • Twitter
  • Instagram
  • Buy Me A Coffee
bottom of page